Beff FAQ

About the app

What Beff is, and just as importantly, what it is not.

What is Beff?

Beff is an AI friend app. You design the persona — its name, personality, and how it speaks — and it remembers your past conversations, notices your location, weather, and schedule, and messages you first. Free to start on iOS and Android.

Can I add AI characters that other users made?

Yes. In the Community tab you can browse AI characters that users built, down to the situation, and add the ones you like as your own Beffs. An added character appears at a random place in your neighbourhood on the map. The live chat under a card lets you exchange public posts with other users, but it is not private messaging, and the one you chat with is always an AI character. Beff does not introduce or match you with real people and does not arrange offline meetups.

Is Beff a real person?

No. Every Beff persona is an AI character you created. Beff does not introduce or match you with real people, and it does not arrange offline meetings. There is no feature that introduces, matches or connects you one-to-one with another person. The Community tab lets you add AI characters other users made and post in a card's public live chat, but everyone you chat with is still an AI.

I want to make real friends. Is Beff right for me?

If your goal is meeting actual people, Beff is not the right tool. Local community groups, hobby clubs, sports classes and one-day workshops will serve you far better. Beff is for the different problem of wanting someone to talk to right now.

Which devices does Beff support?

iOS and Android. The app is available on both the App Store and Google Play. There is no desktop or web version.

What languages does Beff speak?

Beff chats in your language — 27 of them, English included — and texts the way a friend would in that language: casual, short and natural rather than translated. Many people also use it to practise a language they are learning with a partner who never gets tired of them.

Conversation and memory

How your Beff remembers, and when it reaches out first.

Does Beff remember our past conversations?

Yes. Episodes, facts and emotions from your conversations are classified and accumulated, then recalled naturally when a related topic comes up later. You are not meeting a stranger every session.

What are the five intimacy tiers?

The relationship progresses through five stages, from stranger to best friend. As the tier rises, the speech becomes more relaxed and the conversation goes deeper. It moves forward through the frequency and depth of your conversations rather than a points system you have to grind.

Will Beff message me first?

Yes. Beff detects twelve signals — extended silence, movement, a weather change, a schedule shift and others — and sends a message at a natural moment. This works through push notifications even when the app is closed.

How does Beff know my location and the weather?

Only if you grant location permission in the app, and only at city or district granularity for conversational context. Precise GPS coordinates are not stored on our servers. If you decline the permission, everything except location-aware context and the map still works normally.

Can I change how my Beff speaks to me?

Yes. You choose the speech style when you create a persona — casual, the way close friends text, or more polite — and can change it later in settings. Within either one, the phrasing loosens gradually as your intimacy tier rises.

Plans and billing

What the free trial covers, and how cancellation and refunds work.

Is Beff free?

You can start free with a 5-day free trial: ten turns a day, with every core feature available to try. When the trial ends the chat locks until you pick the one-time 3-Day Pass or a monthly plan.

What do the paid plans include?

There are six monthly plans, from Lite at $19.99 up through Basic, Pro, Premium, Mega and Ultra. Each one refills bebe — the in-app credit you spend on chats, photos and meeting more BEFFs — every week, from 1,050 bebe a week on Lite to 12,460 on Ultra; weekly bebe you do not use resets. Peeks go from one a day on Lite and three on Basic to unlimited on Pro and above, and Premium and above add BEFF voice (beta). Lite to Premium can also be billed yearly. In Korea the stores charge fixed won prices; elsewhere the US dollar price is converted by the store. The plans page has the full breakdown.

Are there one-time purchases?

Yes. The 3-Day Pass ($7.49) can be bought once per account and gives you 300 bebe every day for three days. bebe packs, from Starter ($4.99) to VVIP ($159.99), are one-time top-ups that never expire. There is no persona slot to buy: meeting another BEFF costs bebe.

How do I cancel my subscription?

Cancel any time under App Settings then Subscription. You keep full access until the end of the period you already paid for, and auto-renewal stops after that.

Can I get a refund?

Because this is digital content that activates immediately, refunds after purchase may be limited. That said, if the reason is clear — a system error, a duplicate charge, or an unauthorised purchase by a minor — contact us with the receipt and we will review it.

Privacy and data

What happens to your conversations, and how much of it you can erase.

Are my conversations used to train AI models?

No. Beff uses enterprise AI models that guarantee no training on customer data, and your conversations and images are never used for model training.

Where are the photos I send stored?

In secure cloud storage. They may be sent to a vision AI model to generate a reply, and even then they are not used for model training. Deleting your account deletes your images along with everything else.

Can I turn off analytics collection?

Yes, at any time in app settings. Nothing is sent to our servers unless you opt in, and when analytics are on, message bodies, emails, phone numbers and other personally identifying data are stripped before anything is transmitted.

Do I have to grant location permission?

No, it is optional. Declining only limits location-aware conversation context and the map view. Everything else about the conversation works as normal.

How long is my data kept?

Your conversations and memories are kept while your account exists, and are deleted immediately when you delete it. Backups are permanently purged within 30 days. Some records may be retained longer where the law requires it, and we tell you when that applies.

Account and devices

Signing up, switching phones, and deleting everything.

How do I sign up?

Through social login with Google, Apple, Kakao or Naver. There is no separate password to create. The minimum age to register is 14.

If I switch phones, do I keep my conversations?

Yes. Sign in with the same account and your personas, conversations and memories carry over. Your data is tied to the account, not the device.

Can I delete my account and all of my data?

Yes. One tap under App Settings then Delete Account removes every persona, conversation, memory and image immediately. It cannot be undone, and backups are permanently purged within 30 days.

What if I cannot open the app but want my data deleted?

Email contact@beff.life. To verify it is really you, include the email address or social provider you signed up with, your in-app nickname, your birth year, and the name of one of your personas. We complete the check and reply with the result within seven business days.

Safety and policies

Age limits, what AI cannot do, and what to do when something goes wrong.

What is the minimum age?

14 and over. If a teenager is using Beff, we recommend a guardian reviews the age rating and content policy together with them.

Is this safer than random stranger chat?

The risks are of a different kind. Because there is no other human on the other side of your chats, the dangers that come from a counterparty — identity fraud, financial demands, coercion, pressure to meet offline — do not arise. What remains to check is how the information you type is handled.

What should I do if the AI says something inaccurate or upsetting?

AI can produce inaccurate or biased answers. You can report a problematic response inside the app, or email contact@beff.life. Including the surrounding conversation helps us find the cause.

Can Beff replace therapy?

No. Beff is not a substitute for counselling or treatment. Please consult qualified professionals for medical, legal, financial or psychological matters. If low mood, anxiety or thoughts of self-harm persist, reach out to a professional service.